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2nd Annual tru2way Developers Conference Scheduled for May 17th and 18th
The second annual tru2way Developers Conference will be held in New Orleans on Saturday, May 17th and Sunday, May 18th, just prior to the NCTA Cable Show. The conference is produced by the NCTA, in...
View ArticleOpenTV Launches Campaign Management Solution for VOD Advertising
--Vendors Team at Cable Show to Demo Dynamic Linear Ad Insertion, Interactive EBIF Ads--SeaChange Launches Advertising System Evolution ProgramInteractive TV and advanced advertising technology...
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ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution...
--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web--ActiveVideo also Unveils Social TV and iPad AppsActiveVideo-Friends-Mosaic-d.jpgCloud-based interactive TV...
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CableLabs Trumpets Success of Advanced Advertising Interop Event
--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFIUS cable-industry research, development and standardization body, CableLabs, is trumpeting the...
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Cable Industry Pushes Interactive Ads for VOD Programming
-- CableLabs Demonstrates Technology from 11 Suppliers at Interoperability Lab EventCanoe_masso.jpg U.S. cable operators may be ready to add interactive advertising to video-on-demand programming,...
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Interactive TV News Round-Up (V): Nagra, Sigma Systems, On Demand Group,...
--Nagra Bolsters its Ad-Targeting Capabilities via Acquisition of Sigma Systems' SIS Business --On Demand Group Promotes Stephen Riome to Managing Director --SeaChange International Announces its...
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